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Overview

Knowlix Email Marketing creates professional email campaigns with drag-and-drop design tools, responsive templates, and comprehensive analytics. Design newsletters, promotional emails, and automated campaigns that engage audiences and drive conversions. The email marketing platform provides visual email builders that require no coding knowledge, allowing marketers to create branded emails quickly. Choose from pre-built templates or design custom layouts with text blocks, images, buttons, columns, and dynamic content. All emails automatically adapt to mobile devices for optimal display across smartphones, tablets, and desktops. Campaign management coordinates multi-send initiatives with audience segmentation, A/B testing, and scheduled delivery. Target specific customer segments based on database fields, purchase history, engagement levels, or any custom criteria. Test subject lines, content variations, and send times to optimize campaign performance. Analytics track delivery rates, open rates, click-through rates, and conversion metrics for every campaign. Monitor individual recipient engagement, identify highly engaged contacts, and measure revenue generated from email campaigns through integration with CRM and eCommerce systems. Key capabilities:
  • Drag-and-drop email design builder
  • Responsive templates for all devices
  • Audience segmentation and targeting
  • A/B testing for optimization
  • Email scheduling and automation
  • Mailing list management
  • Blacklist and unsubscribe handling
  • Comprehensive engagement analytics
  • Link tracking and click measurement
Important: Email marketing requires compliance with anti-spam regulations (CAN-SPAM, GDPR, CASL). Obtain proper consent before sending marketing emails, include clear unsubscribe mechanisms, and honor opt-out requests immediately.
💡 Pro Tip: Ask Your Knowlix for email marketing tasks: “Create a monthly newsletter campaign” or “Show me open rates for last week’s promotion email”

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Email Marketing Dashboard

The dashboard displays all email campaigns with performance metrics.

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Dashboard Views

List view (default): Table showing:
  • Mailing name
  • Send date
  • Recipients count
  • Sent/Delivered/Opened/Clicked counts
  • Bounce and failure rates
Kanban view: Card-based display with campaign cards showing key metrics and quick action buttons. Calendar view: Timeline showing scheduled and sent campaigns by date. Click dates to schedule new campaigns. Graph view: Visualizations of campaign performance:
  • Open rates over time
  • Click rates by campaign
  • Delivery success rates
  • Engagement trends
Switch views using icons in upper-right corner. Dashboard filters: My Mailings: Shows only campaigns you created (default filter) Remove filter: Click X to show all campaigns in database 💡 Your Knowlix: “Show me email campaigns sent this month” or “What’s the average open rate for our campaigns?”

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Creating Email Campaigns

Design and configure email marketing messages.

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Starting New Campaigns

To create campaigns:
  1. Navigate to Email Marketing dashboard
  2. Click Create
  3. Configure campaign settings:
    • Subject: Email subject line
    • Recipients: Target audience selection
    • Mailing list: Choose recipient list
    • Responsible: Campaign owner
  4. Design email content
  5. Schedule or send
  6. Review analytics
Subject line best practices:
  • Keep under 50 characters for mobile display
  • Include personalization (recipient name, company)
  • Create urgency or curiosity
  • Avoid spam trigger words (FREE, URGENT, ACT NOW)
  • A/B test different subject lines

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Recipient Selection

To define audience: In Recipients section, choose targeting method: Mailing List: Send to pre-defined audience segment. Select mailing list from dropdown. Database Filters: Target specific records from database models:
  • Contacts
  • Leads/Opportunities
  • Event registrations
  • Other database objects
Filter rules: Click Add Filter to create targeting criteria:
  • Country equals specific country
  • Tag contains specific label
  • Last purchase within time period
  • Email not blacklisted
Multiple rules refine audience to precise segments. Excluded recipients: Optionally exclude specific recipients or segments from campaign even if they match targeting rules.

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Email Design

Drag-and-drop editor: Visual builder with content blocks: Structure blocks:
  • Single column
  • Two columns
  • Three columns
  • Four columns
  • Custom layouts
Content blocks:
  • Text paragraphs
  • Headings
  • Images
  • Buttons/calls-to-action
  • Dividers and spacers
  • Social media icons
  • Video embeds
  • HTML code (for advanced users)
Design workflow:
  1. Drag structure blocks to email canvas
  2. Add content blocks to structures
  3. Click blocks to edit content, styling, links
  4. Adjust colors, fonts, spacing via style panel
  5. Preview on desktop and mobile
  6. Save design
Dynamic content: Insert database fields into email content:
  • ${object.name} - Recipient name
  • ${object.company_id.name} - Company name
  • ${object.email} - Email address
  • Custom fields from database
Dynamic content personalizes each recipient’s email automatically.

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Email Templates

Using templates: Click Choose a Template to select pre-built designs:
  • Newsletter layouts
  • Promotional offers
  • Event invitations
  • Product announcements
  • Thank you messages
Customize template content and styling while maintaining proven design structure. Saving templates: After designing email, click Save as Template to reuse design in future campaigns. 💡 Design Tip: Keep email width 600-700 pixels maximum. Use large, tappable buttons for mobile users. Include compelling call-to-action above the fold.

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Mailing Lists

Organize contacts into targeted audience segments.

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Creating Mailing Lists

To create lists:
  1. Navigate to Email Marketing → Mailing Lists → Mailing Lists
  2. Click Create
  3. Enter Mailing List Name
  4. Enable Is Public to allow subscriber self-management
  5. Save
Public vs. private lists: Public lists: Subscribers can view and manage their subscriptions through preference center links in emails. Private lists: Internal segmentation not visible to subscribers.

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Adding Contacts to Lists

Manual addition:
  1. Open mailing list
  2. Click Add a line in contacts section
  3. Select contacts from dropdown
  4. Save
Import contacts:
  1. Click Import button
  2. Upload CSV file with contact data
  3. Map columns to database fields
  4. Confirm import
Automatic list membership: Create automation rules that add contacts to lists based on behaviors:
  • Add to “Customers” list after first purchase
  • Add to “Webinar Registrants” list after event signup
  • Add to “VIP” list when lifetime value exceeds threshold

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Mailing List Contacts

To view list members: Navigate to Email Marketing → Mailing Lists → Mailing List Contacts Contact dashboard shows:
  • Name and email
  • Associated mailing lists
  • Subscription date
  • Blacklist status
  • Opt-in/opt-out history
Contact communication history: Each contact’s activity feed (chatter) records all emails sent to them, providing complete communication history. 💡 List Segmentation: Create multiple focused lists rather than one giant list. Targeted messages to specific segments outperform generic blasts to entire database.

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Blacklist Management

Handle unsubscribe requests and maintain opt-out compliance.

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Understanding Blacklists

Blacklisted email addresses cannot receive marketing emails. Blacklist ensures:
  • Regulatory compliance with opt-out requirements
  • Respect for recipient preferences
  • Better sender reputation and deliverability
  • Reduced spam complaints
Automatic blacklisting: Recipients who click Unsubscribe links automatically add to blacklist. Manual blacklisting: Administrators can manually blacklist addresses for bounces, complaints, or other reasons.

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Unsubscribe Process

Recipient experience:
  1. Recipient clicks Unsubscribe link in email footer
  2. Lands on unsubscribe confirmation page
  3. Confirms unsubscribe intent
  4. Optionally provides reason for unsubscribing
  5. Receives confirmation message
Unsubscribe reasons collected:
  • No longer interested
  • Too many emails
  • Never signed up
  • Content not relevant
  • Other (free text)
Analyze unsubscribe reasons to improve email strategy.

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Viewing Blacklisted Addresses

To access blacklist: Navigate to Email Marketing → Configuration → Blacklisted Email Addresses Blacklist dashboard displays:
  • Email address
  • Blacklist date
  • Reason (if provided)
  • Associated contact record

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Unblacklisting Contacts

To remove from blacklist:
  1. Open blacklisted record
  2. Click Unblacklist button
  3. Enter reason for unblacklisting
  4. Click Confirm
Contact immediately becomes eligible for marketing emails again. Use cases for unblacklisting:
  • Accidental unsubscribe (contact requests re-subscribe)
  • Business relationship renewed
  • Manual testing purposes
  • Administrative corrections
Compliance note: Only unblacklist with explicit recipient consent. Unsolicited re-subscription violates anti-spam regulations.

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Email Campaign Scheduling

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Send Options

Send immediately: Click Send to deliver campaign right away. Use for time-critical announcements or when audience is currently engaged. Schedule for later:
  1. Select Schedule option
  2. Choose date and time
  3. Confirm timezone
  4. Click Schedule
Campaign sends automatically at designated time. Scheduled campaign management: View scheduled campaigns on calendar view. Edit or cancel before send time if needed. Optimal send times: Research shows best email engagement occurs:
  • Tuesday-Thursday
  • 9-11am or 1-3pm in recipient timezone
  • Avoid Mondays (inbox overload) and Fridays (weekend prep)
Test send times for your specific audience through A/B testing.

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Test Campaigns

Before sending to full list:
  1. Click Send a test email
  2. Enter test email addresses (separated by commas)
  3. Click Send
Test emails deliver immediately to specified addresses, allowing you to:
  • Verify design renders correctly
  • Check all links work
  • Review personalization displays properly
  • Spot typos or formatting issues
💡 Testing Checklist: Test in multiple email clients (Gmail, Outlook, Apple Mail). View on desktop and mobile. Click every link to verify functionality.

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A/B Testing

Optimize campaign performance through systematic testing.

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Creating A/B Tests

To enable A/B testing:
  1. Create campaign
  2. Enable A/B Testing option
  3. Configure test parameters:
    • Test percentage: Portion of list receiving test versions (typically 10-20%)
    • Winner criteria: How to determine best performer (open rate, click rate, revenue)
    • Send winner after: How long to run test before sending winning version to remainder
  4. Click Create Alternative to add test variation
  5. Modify test version (subject line, content, images, etc.)
  6. Schedule test
Test execution:
  1. Test versions send to specified percentage
  2. System tracks winner criteria metric
  3. After test period, winning version sends to remaining recipients automatically
What to test: Subject lines: Test length, personalization, questions vs. statements, emojis Send times: Test morning vs. afternoon, weekdays vs. weekends Content: Test different offers, messaging approaches, content length Design: Test image-heavy vs. text-heavy, button colors, layout Calls-to-action: Test button text, positioning, urgency level 💡 Testing Best Practice: Test one element at a time to isolate what drives performance improvement. Testing multiple changes simultaneously makes it impossible to determine which change caused result.

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Email Analytics

Track campaign performance and recipient engagement.

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Campaign Metrics

Key performance indicators: Sent: Total emails sent to recipients Delivered: Successfully delivered (sent minus bounces) Delivery rate: Percentage successfully delivered Opened: Unique recipients who opened email Open rate: Opened / Delivered (industry average: 15-25%) Clicked: Unique recipients who clicked links Click rate: Clicked / Delivered (industry average: 2-5%) Click-to-open rate: Clicked / Opened (measures content effectiveness independent of subject line) Bounced: Delivery failures (hard and soft bounces) Bounce rate: Bounced / Sent (healthy list: under 2%) Unsubscribed: Recipients who opted out Spam complaints: Recipients marking email as spam

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Detailed Analysis

Link tracking: View click counts for each link in email. Identify which content elements drive engagement. Geographic data: See recipient locations to optimize send times and content relevance. Device breakdown: Monitor desktop vs. mobile opens to prioritize design optimization. Temporal patterns: Track when recipients open and click to identify optimal send times.

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Recipient-Level Tracking

To view individual engagement:
  1. Open campaign
  2. Click Delivered or Opened metrics
  3. View list of individual recipients and their actions
  4. Click recipient to see complete interaction history
Engagement scoring: Highly engaged recipients (frequent opens and clicks) are valuable for:
  • VIP segmentation
  • Product feedback surveys
  • Beta testing programs
  • Referral campaigns

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Email Marketing Best Practices

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Build Lists Organically

Only email people who explicitly opted in. Purchased lists generate spam complaints, damage sender reputation, and produce poor results. Grow lists through website signups, event registrations, and customer interactions.

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Segment Your Audience

Send targeted messages to specific groups rather than one-size-fits-all blasts. Segmented campaigns achieve 30-50% higher open rates than non-segmented campaigns.

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Personalize Beyond Names

Use database fields to customize content based on purchase history, location, industry, or interests. Dynamic content creates relevance that drives engagement.

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Optimize Subject Lines

Test different approaches. Avoid spam triggers. Keep under 50 characters. Include clear value proposition. Create curiosity without clickbait.

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Design for Mobile First

Over 60% of emails open on mobile devices. Use single-column layouts, large touch-friendly buttons, and concise copy. Test every email on mobile before sending.

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Include Clear Calls-to-Action

Every email should have clear next step. Use compelling button text. Make buttons large and tappable. Include CTA above the fold.

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Maintain Consistent Sending Schedule

Set audience expectations through consistent frequency (weekly newsletter, monthly update). Erratic sending creates unsubscribes or inbox apathy.

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Clean Lists Regularly

Remove hard bounces immediately. Consider removing subscribers who haven’t engaged in 12+ months. Smaller engaged list outperforms larger unengaged list.

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Honor Unsubscribe Requests Immediately

Process opt-outs within 24 hours (preferably instantly). Include unsubscribe links in every marketing email (legally required in many jurisdictions).

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Monitor Sender Reputation

Track bounce rates, spam complaints, and blacklist status. Poor sender reputation causes emails to land in spam folders, killing campaign effectiveness.

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Test Before Sending

Always send test emails to multiple email clients. Click all links. Review on desktop and mobile. Verify personalization works correctly.

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Analyze and Iterate

Review campaign metrics within 48 hours of send. Identify successful elements to replicate and unsuccessful elements to avoid in future campaigns.

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Troubleshooting Common Issues

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Low Open Rates

Possible causes:
  • Weak subject lines
  • Poor sender reputation
  • Bad send timing
  • Inactive/old contact lists
Resolution: Test compelling subject lines. Verify sender authentication (SPF, DKIM, DMARC). Send when audience is active. Clean lists regularly.

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Low Click Rates

Possible causes:
  • Unclear calls-to-action
  • Broken or missing links
  • Content not relevant to audience
  • Poor mobile design
Resolution: Add prominent CTA buttons. Test all links. Improve audience segmentation. Optimize for mobile display.

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High Bounce Rates

Possible causes:
  • Invalid or outdated email addresses
  • Typos in email addresses
  • Recipient inboxes full
  • Domain reputation issues
Resolution: Remove hard bounces from lists. Implement double opt-in to verify addresses. Monitor soft bounces for patterns.

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Emails Landing in Spam

Possible causes:
  • Poor sender reputation
  • Spam trigger words in content
  • Missing unsubscribe links
  • Authentication not configured
Resolution: Set up SPF, DKIM, and DMARC records. Avoid spam keywords. Include prominent unsubscribe option. Warm up new sending domains gradually.

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High Unsubscribe Rates

Possible causes:
  • Too frequent sending
  • Irrelevant content
  • Didn’t expect emails (poor list quality)
  • Value proposition unclear
Resolution: Reduce send frequency. Improve targeting and personalization. Only email people who explicitly opted in. Provide consistent value in every send.

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Need Help?

Ask Your Knowlix:
  • “Create a newsletter campaign for our monthly update”
  • “Show me the open rate for last week’s promotion”
  • “Add all customers who purchased in the last 30 days to VIP mailing list”
  • “Schedule a product announcement email for Friday at 10am”
  • “Which links got the most clicks in the last campaign?”
  • “Create an A/B test for the welcome email subject line”
Contact Support: For questions about email deliverability, template design, segmentation strategies, or analytics interpretation, contact Knowlix support through the Help menu.